PARANÁ PRESS AND REPRESENTATIONS OF WOMEN IN THE SECOND HALF OF THE 20TH CENTURY (1967/1968)

INTRODUCTION: This research is a continuation of that developed in relation to the first half of the 20th century and the early 1960s. In that study, we worked with representations of women obtained from the Jornal Diário da Tarde, a widely circulated conservative newspaper in the state of Paraná, founded by Estácio Correia, which circulated in Curitiba from 1899 to 1983. The investigation is part of the thematic project “Education of Women in Brazil and Portugal (19th and 20th Centuries).” This work is based on data obtained from this newspaper, referring to the years 1967 and 1968. AIMS: The general objective is to analyze how women are represented in the Paraná press in the second half of the 20th century, in those two years, identifying possible changes or continuities in relation to the previous period. The specific objectives involved a review of the literature, collection, and analysis of journalistic articles about women published in the Jornal Diário da Tarde. MATERIALS AND METHODS: The study is methodologically guided by a qualitative approach, based on Cultural History and French discourse analysis (Pêcheux, 1994), with a focus on the concept of representations (Chartier 1990). The data obtained from the newspaper were selected through collection in the Digital Newspaper Library of the National Library in the time frame. RESULTS: The data indicate representations of women in different areas such as chronicles, advertisements, cinema, art, violence, and social life. The data obtained from the newspaper were selected through collection from the National Library’s Digital Newspaper Archive during the aforementioned time period. Results: the data indicate representations of women in different areas such as: chronicles, advertisements, cinema, art, violence, social life (entertainment), and education. They reveal that representations varied according to the social role assigned to women, highlighting inequalities marked by social class, origin, and everyday relationships. In this report, three categories are analyzed: violence, consumption, and entertainment. The language used in the articles reinforces conservative ideological discourses when women, for example, are addressed in the newspaper in a sexualized manner and as objects of male entertainment. In the data on violence, it appears in different forms, especially physical violence, with beatings, murders, and verbal abuse. FINAL CONSIDERATIONS: it is concluded that the press acted as a space for the reproduction of stereotypes through informal educational practices, influencing the social imagination about women. In aspects related to social origin, the data are similar to what this newspaper published at the beginning of the century. The research points to the importance of historical analyses of the media as a way of understanding continuities and ruptures in the representation of women.

KEYWORDS: Press; Representations; Women; Education; History of Education.